Book List - GMC Top Reads

SUCCINCT

Business Owners Guide to Clairty and Focus

GMC Succinct.co.nz
Blog Reprints - Mark Robotham

A collation of popular blog posts by Mark from his blog www.succinct.co.nz

*****

 FoolProof - How to find and test great business opportunities
Jenny Douché

 

www.foolproofbook.com - this is compulsory reading for any one creating a new product or venture. Plenty of tips as to how to do market validation - read our book review

Mark's TOP 5

Neuro marketing – Sales Brain
Patrick Renvoise & Christophe Morin

www.salesbrain.net - A fresh look at Sales.  If you only ever read one book on sales, this is it. "Simple to the point tools, that really work"

Mark's - TOP 5

Business Model Generation
Alexander Ostewalder & Yves Pigneur

 

 

Need to document or develop your business model, this is the book.
read our book review
Mark's - TOP 5

A Good Kick in the Ass Basic Guide to Entrepreneurs
Rob Adams


A must read for startup entrepreneurs. 
Do not begin a start up without reading this one.
Mark's - TOP 10

If You Build It Will They Come
Rob Adams

 

Great follow on book from Rob's first book (above).
Start-ups can radically improve their probability of success by following Rob's Market Validation process.
Read our book review
 

Changing Gears
David Irving, Darl Kolb, Deborah Shepard & Christine Woods

 

This is a great challenger for no. 1 all round read for entrepreneurs. Local NZ authors to boot.
Mark's - TOP 5

 

Rework
Jason Fried & David Heinemeier Hansson

Inspiration plus !
Great new ideas to grow your business. This different and Awesome!
Mark's - TOP 5  read our book review

Carrots and Sticks Don't Work
Paul Marciano

Struggling with the owner - employee attitude gap - then this is a must read.
Likewise if you manage people - buy a copy

Mark's TOP 10 read our book review

Mastering the Rockefeller Habbits
Verne Harnish

What you must do to increase value of your growing firm.
Verne is great at simplifying strategy and what works in business. He also has a one page business plan. read our book review

Socialnomics 
Erik Qualman

Fatastic primer in the new world of social media and how it is going to transform business. Must read for marketers and leaders alike. Also check out video clips  Blog posts on Social Media

Art of the Start
Guy Kawasaki
No. 2 entrepreneurs startup must read
Crossing the Chasm
Geoffrey Moore
The marketers must read
Sales Bible
Jeffrey Gitomer
New to sales - all bases covered in this general book
Seven Spiritual Laws of
Spiritual Success

Deepak Chopra
Suffering burn out? Ready to look at holistic living? This is a must read.
Made to Stick
Chip Heath and Dan Heath
Having trouble creating an impact with your Story ! Get ready to be inspired www.madetostick.com
Spin Selling
Neil Rackham
Ever wondered why you never need to "close" - large budget, long lead sales then you need to read this as well as Sales Brain

 

The Perfect Pitch
the art of selling ideas and winning new business
Jon Steel

 

Great tips on creating pitches and more...
read our book review

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Mark's TOP 5 - Do you have a business book that should be in Mark's Top 5 ?
Send it to us for a review or contact us the title if you are not the author.
 


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