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Neuro marketing – Sales Brain
Patrick Renvoise & Christophe Morin
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www.salesbrain.net - A fresh look at Sales. If you only ever read one book on sales, this is it. "Simple to the point tools, that really work"
Mark's - TOP 5
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Business Model Generation
Alexander Ostewalder &Â Yves Pigneur |
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Need to document or develop your business model, this is the book.
read our book review
Mark's - TOP 5
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A Good Kick in the Ass Basic Guide to Entrepreneurs
Rob Adams |
A must read for startup entrepreneurs.Â
Do not begin a start up without reading this one.
Mark's - TOP 10
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If You Build It Will They Come
Rob Adams |
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Great follow on book from Rob's first book (above).
Start-ups can radically improve their probability of success by following Rob's Market Validation process.
Read our book review
Mark's - TOP 5
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Changing Gears
David Irving, Darl Kolb, Deborah Shepard & Christine Woods
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This is a great challenger for no. 1 all round read for entrepreneurs. Local NZ authors to boot.
Mark's - TOP 5
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Rework
Jason Fried &Â David Heinemeier Hansson |
Inspiration plus !
Great new ideas to grow your business. This different and Awesome!
Mark's - TOPÂ 5Â read our book review
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Carrots and Sticks Don't Work
Paul Marciano
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Struggling with the owner - employee attitude gap - then this is a must read.
Likewise if you manage people - buy a copy
Mark's TOP 10Â read our book review
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Mastering the Rockefeller Habbits
Verne Harnish |
What you must do to increase value of your growing firm.
Verne is great at simplifying strategy and what works in business. He also has a one page business plan. read our book review
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SocialnomicsÂ
Erik Qualman |
Fatastic primer in the new world of social media and how it is going to transform business. Must read for marketers and leaders alike. Also check out video clips  Blog posts on Social Media
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Art of the Start
Guy Kawasaki |
No. 2 entrepreneurs startup must read |
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Crossing the Chasm
Geoffrey Moore |
The marketers must read |
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Sales Bible
Jeffrey Gitomer |
New to sales - all bases covered in this general book |
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Seven Spiritual Laws of
Spiritual Success
Deepak Chopra |
Suffering burn out? Ready to look at holistic living? This is a must read. |
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Made to Stick
Chip Heath and Dan Heath |
Having trouble creating an impact with your Story ! Get ready to be inspired www.madetostick.com
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Spin Selling
Neil Rackham |
Ever wondered why you never need to "close" - large budget, long lead sales then you need to read this as well as Sales Brain |
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The Perfect Pitch
the art of selling ideas and winning new business
Jon Steel
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Great tips on creating pitches and more...
read our book review
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Mark's TOP 5 - Do you have a business book that should be in Mark's Top 5 ?
Send it to us for a review or contact us the title if you are not the author. |
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